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Women’s World Banking is an organisation that was founded with the express purpose of investing in policy environments, institutions and financial solutions in emerging markets, seeking out and designing investment opportunities that will provide long-term economic prosperity and stability for women, their communities and their families.

The global network of Women’s World Banking currently reaches 31 countries and partners with 56 institutions to reach as many low-income women as possible.

As a professional within the financial services industry, Jerry Cole, Red Rose co-founder, is passionate about women’s global economic empowerment.  Bixie is a financial home for women – with Jeremy Cole serving as Director – that encourages wealth generation and saving.

You can find a definition of economic empowerment in the short video attachment.

Market-Driven Solutions

Women’s World Banking focuses on the provision of market-driven solutions, established on the basis of lessons learned from the entire global portfolio. Through access to deep intelligence regarding the macro-economic environment and the barriers still being faced by millions of women, the organisation is able to design and deliver solutions that directly meet the specific needs of women while remaining commercially viable.

Tackling Financial Inclusion at Every Level

The solutions delivered by Women’s World Banking aim to tackle financial inclusion for women at every level, including the one billion women that still remain outside of the formal global financial system today. Some statistics about women’s inclusion in finance around the world can be viewed in the embedded infographic.

The teams working within Women’s World Banking are gender-diverse and working to serve the women’s market. This includes strong investment in financial institutions with a focus on women and working to meet the needs of everyone, creating prosperous economies where women and their wider communities can thrive.

Making Savings Work for Women

One initiative of Women’s World Banking is Making Savings Work for Women. This initiative seeks to harness the power of financial tools, including savings, to empower women everywhere.

The organisation works to identify financial service providers that are working hard to deliver products that reach women around the world and begin to engage them in building a secure financial future for themselves and their families.

You can learn more about access to finance for women and measures that are being taken on a global scale to bridge the gender gap via the PDF attachment to this post.